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The foreign trade orders of the textile industry have dropped

Affected by the new crown pneumonia epidemic, the export of the national textile industry is facing a grim situation. According to statistics from Yibin Customs, from January to February 2020, Yibin textile industry in Sichuan Province exported a total of 210 million yuan, a year-on-year decrease of 6.4%, accounting for only 17.2% of the total export value over the same period. Recently, the reporter walked into the workshop of a textile enterprise in Yibin City, Sichuan Province, and found that the epidemic did not stop the enterprise, but the workshop machinery roared.

"Sometimes we are ushering in the resumption of production and resumption of production. Unexpectedly, the global outbreak of new pneumonia has occurred. The company canceled many orders because of the outbreak. At first, everyone thought that the company would lay off employees. I even worried that I would be laid off because I was old." Sister Liu, an old employee, said that the facts later proved that her worries were superfluous. Not only did the company not lay off staff, but even the salary did not drop. This made her more grateful to the company, determined to work hard, and work with the company to overcome difficulties.

It is understood that this textile enterprise is a wholly-owned state-owned subsidiary of Yibin "Silya". Its products are all rayon yarns, including compact Siro spinning series and vortex spinning series, with product specifications of 10S-50S. In the past years, the company's products have been exported in addition to domestic sales. In 2019, the company's product exports accounted for about 20%. The foreign markets mainly include India, Pakistan, Brazil, and Bangladesh. The domestic sales market is mainly distributed in coastal areas, such as Shanghai, Jiangsu, Zhejiang, Guangdong, Fujian, and Shandong.

"This year's epidemic changed the sales structure." Zhao Maoyu, the company's general manager, said the impact of the epidemic on production is relatively small. On the contrary, due to the optimization of the company's equipment and technology, the spinning speed of the textile machine has been further improved. Compared with the same period last year after the resumption of production The output increased slightly by about 3-5%. However, the epidemic has a great impact on sales. Due to the rampant overseas epidemic, a large number of export orders have been cancelled, enterprise product inventories have continued to increase, and capital flows are facing greater pressure. To this end, companies actively seek to break through. First, increase marketing efforts externally, export to domestic sales, as much as possible and return funds; second, further strengthen cost control and reduce expenses internally; third, actively strive for government epidemic prevention and control Policy support, and strive to get out of the predicament as soon as possible.

It is reported that there are more than 10 textile enterprises in Yibin City, and almost all of them face the same problem. Some textile enterprises have exported to domestic sales, but this will also lead to increased market competition.

How to be invincible in the next competition? Zhao Maoyu said that in addition to trying to improve the added value of the company's own products, they must also strive to improve the quality of the products and maximize the products. In this way, both foreign trade and domestic trade will have a place and will not be eliminated by the market.

Zhao Maoyu also told reporters that they will not give up the foreign trade customers accumulated over the years, but also vigorously develop domestic trade customers, so that new customers can be developed and old customers maintained. In addition, they also plan to shift the focus of foreign trade sales to countries with less or no epidemic situation, and expand the original trade scope of enterprises.

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